A single word book title is rare and this title "REACH" inspired so many different visual ideas. I experimented with numerous typography styles and came up with a few strong contenders, but the clear winner from the publishing group was the bright sun that radiated and drew everyone in. With the subtitle "Creating the biggest possible impact", the bright sun that I illustrated just fit perfectly along with the professional yet approachable font choices that evoked the simple and practical road map that the author outlines in this book, coming out in 2020.
Design Work: typography and digital illustration
