Living Better in the Later Years visual identity system was a great challenge. Their target audience wasn't age specific, but anyone looking to live healthier lives, from finances to sleep habits. It needed to incorporate their "12 keys" to living a balanced and healthy lifestyle.
I created the logo that includes a compass with 12 lines, representing those 12 keys. Then, I also created 12 icons for each key, utilizing the colors from the compass.
I used this identity system to design their website and mailchimp templates to create a cohesive design appealing to anyone ages 20 and up.
Design Work: Logo Design, Website Design, Icon Design, Email templates
![](https://cdn.myportfolio.com/af2edefd-76ca-4c08-861e-cfd1ef71fbb1/fc138e77-3a7e-4f22-a62d-5de77d3a496c_rw_1200.png?h=84609090c757627e341bc16e4beefda2)