Living Better in the Later Years visual identity system was a great challenge. Their target audience wasn't age specific, but anyone looking to live healthier lives, from finances to sleep habits. It needed to incorporate their "12 keys" to living a balanced and healthy lifestyle.
I created the logo that includes a compass with 12 lines, representing those 12 keys. Then, I also created 12 icons for each key, utilizing the colors from the compass.
I used this identity system to design their website and mailchimp templates to create a cohesive design appealing to anyone ages 20 and up.
Design Work: Logo Design, Website Design, Icon Design, Email templates